The Future of
‍Owned Media

Winning with Web, Email, Audio and Social Media

If you’re feeling the impact of higher media costs and unpredictable traffic, you’re not alone, and that’s exactly why we’re inviting you to our upcoming event on the future of owned media.

Reserve your spot

August 13, 2025

9am - 1pm

NCR Atleos

864 Spring St NW • Atlanta, GA

Agenda

8:30–9:00 AM

Check-In & Light Breakfast

Start your morning with fresh coffee, great company, and a first look at our sponsor activations. Pick up your badge, grab a Clarity Card, and get ready for a fast-paced morning of insight and inspiration around the power of owned media.

9:00–9:10 AM

Welcome & Opening Remarks

Kick off the day with a quick welcome from TAG Marketing Society leadership and a thank-you to our presenting sponsor, Webflow, and supporting partner, The Transformation Guild. We’ll preview the day’s lineup and frame the “why now” behind our Owned Media theme.

9:10–9:40 AM

Keynote: The New Era of Owned Media

As channels get noisier and customer journeys get messier, control and clarity matter more than ever. In this opening keynote, Webflow’s Guy Yalif explores the new era of owned media — why it matters, how marketers are reclaiming it, and what it means for brand-building in a platform-dominated world.

9:40–10:10 AM

Owning the Inbox: How Newsletters Drive Engagement, Trust, and Revenue

In a digital landscape increasingly governed by algorithms and fleeting attention, email remains one of the most powerful owned media assets. We’ll explore how newsletters are evolving — not just as broadcast tools, but as two-way channels for connection, intelligence, and monetization.

10:10–10:40 AM

Sound Strategy: Building Branded Podcasts That Actually Work

Everyone wants a podcast — but few get it right. In this session, Renae Wolter breaks down the anatomy of branded podcasts that work. From format to frequency, production to promotion, learn how brands are creating durable audio content that connects, converts, and earns trust.

10:40–10:50 AM

Break + Live Wall Activation (Optional)

Take a breather, refill your coffee, and engage with The Transformation Guild’s interactive “Live Wall” — a pulse-check on how marketers are navigating today’s transformation challenges.

10:50–11:45 AM

An Interactive Session: Adrift or Aligned? Macro currents affecting Owned Media.

The Transformation Guild – Sharing the Four Currents Research and onsite survey results + insights - Tom Daly

12:15–1:00 PM

Panel: Unlocking the Power of Owned Media

Mason Poe, Guy Yalif, Dan Dawson (NCR), Neveen Moghazy

‍The marketing landscape is shifting; paid media costs are rising sharply, SEO is becoming increasingly unpredictable, and businesses can no longer afford to treat their websites as passive, static assets.In this panel, we will explore what hype is, what is real, and what the path forward.